Research | AGX Lab

Research Areas

Affective–Cognitive Interaction in Games

Exploring how emotion and cognition interact to shape play, perception, and decision-making in interactive game environments through affective loops and behavioral modeling. Grounded in affective game computing, we model player affect computationally and design affective feedback loops that sense emotional and cognitive states from behavioral logs and physiological signals and feed them back into gameplay.

Embodied Interaction and Multimodal Player Analytics

Investigating embodied and predictive processes in gameplay using multimodal behavioral data, such as player choices, reaction time, interaction patterns, and physiological signals, together with the telemetry and analysis pipelines needed to capture and interpret them.

Affective Experience through Animation and Interactive Media

Exploring how emotional experience is formed and communicated through narrative, animation, and interactive media, to understand how affect shapes perception and meaning in digital environments. Animation and interaction design are also how we work: creative production runs alongside experiments, so prototypes, films, and games serve as both research instruments and outcomes.

Key Research Outputs

2026

Ongoing

Collaborative Research on Player Experience in Games: Seoul National University

Hee Seon Kim

2026

An experimental study of how game design shapes players’ emotional and exploratory responses, in joint work with researchers at Seoul National University.
Ongoing

Future Concept Mobility Collaboration: NEXEN Tire

2026

Next-generation mobility systems encompassing autonomous robotics, user-inclusive vehicles, and a cross-domain mobility ecosystem.
Submitted

Affective Gaming: A Bibliometric Analysis of Emotion Recognition Technologies in Games (1999–2025)

Hee Seon Kim

2026

Manuscript under submission.
Submitted

Background Colour as a Structural Encoding Layer in Open World Game Environments: Far Cry 4

Hee Seon Kim

2026

Manuscript under submission.
Published

Eliciting State Curiosity through Visual Uncertainty in a Jigsaw Puzzle Game: A Conceptual Framework for Affect Elicitation

Jeong Min Won and Hee Seon Kim

Yesul Munhwa Yunghap Yeongu (Journal of Arts and Culture Convergence Research), Jun 2026

KCI candidate journal. Corresponding author: Hee Seon Kim.

2025

Published

An Integrative Analysis of Games and Affect Research: Focusing on Affective Game Computing and Feedback Loop Types

Hee Seon Kim

Journal of Korea Game Society, 2025

Abs DOI HTML

This study examines research trends in affective game computing through keyword network analysis and compares three feedback-loop types (cognition-based consequence loops, behavior-based affective loops, and physiological-signal-based affective game loops), analyzing their operating principles, characteristics, and technical limitations to provide an integrated framework for the field.

2020

Published

A Study on Overlapped Configuration and Meta-simulation on Open-world

Hee Seon Kim

Journal of Korea Game Society, 2020

Abs DOI HTML

Explores open-world games through Frasca’s notions of paidia and ludus, examining how open worlds overlap non-linear events with linear quests across a geographic world, and proposes meta-simulation as an alternative modeling tool that expands gameplay possibilities.

Creative, industry, and international collaborations are listed on the projects page.