AGX Lab
정서 게임 경험 연구실 · Affective Game Experience Lab · Chung-Ang University
We seek to explore how emotion and cognition interact within games and interactive media. Grounded in affective game computing and cognitive science, our research aims to understand how affective signals and cognitive processes shape play, decision-making, and multimodal experience through experimental and creative approaches. Alongside empirical studies, the lab takes part in creative production in animation and games with industry and international partners.
Research Areas
Affective game computing · Affective feedback loops · Behavioral modeling · Decision-making in play
Multimodal behavioral data · Reaction time and interaction patterns · Physiological signals · Telemetry and analysis pipelines
Narrative and animation · Interactive media · Creative production as research method · Perception and meaning
See the research page for the full description of each area and for key research outputs.
News
| Aug 30, 2026 | Upcoming: The Department of Game Contents and Animation, together with AGX Lab, takes part in Erasmus+ 2026. Professor Hee Seon Kim joins the programme in Europe (September 12–22) and gives a presentation there. |
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| Aug 12, 2026 | Backpack, a game by an undergraduate team including lab member Chae Rin Kim, passed the first round of the Global Indie Game Development Contest (GIGDC) 2026 and advanced to the second round of judging. |
| Jul 10, 2026 | VANISHING LIFE, the KHM-led collaborative animation seminar of seven art schools, concluded with its final screening. The Chung-Ang University team was led by Professor Hee Seon Kim. |
Recent Projects & Publications
- Ongoing
Collaborative Research on Player Experience in Games: Seoul National University2026An experimental study of how game design shapes players’ emotional and exploratory responses, in joint work with researchers at Seoul National University. - Submitted
Affective Gaming: A Bibliometric Analysis of Emotion Recognition Technologies in Games (1999–2025)2026Manuscript under submission. - Submitted
Background Colour as a Structural Encoding Layer in Open World Game Environments: Far Cry 42026Manuscript under submission. - Published
Eliciting State Curiosity through Visual Uncertainty in a Jigsaw Puzzle Game: A Conceptual Framework for Affect ElicitationYesul Munhwa Yunghap Yeongu (Journal of Arts and Culture Convergence Research), Jun 2026KCI candidate journal. Corresponding author: Hee Seon Kim.
Join Our Lab
AGX Lab welcomes students and researchers interested in emotion, cognition, games, animation, and interactive media. We explore affective game computing and embodied experience through both creative and empirical approaches. No prior experience is required: you can grow from the basics through research and projects.
The contact page explains who we are looking for, what scholarships and funding are available, and where to find us, in English, Korean, and Chinese. For applications or enquiries, write to heeseonkim@cau.ac.kr.